Privacy Policy

WellRooted ("we", "us", or "our") operates the website wellrooted.io and related services. This policy describes how we collect, use, and protect your information.

Information We Collect

We collect information you voluntarily provide, including:

• Email address (when you sign up for updates or purchase a product)
• Name and payment information (processed securely by our payment provider)
• Phone number (when you initiate a text conversation or request SMS communications)

We also automatically collect basic usage data through our self-hosted analytics platform (Umami), which does not use cookies and does not track personally identifiable information.

How We Use Your Information

• To deliver purchased products and services
• To send transactional emails related to your purchase
• To send occasional updates if you opted in (you can unsubscribe at any time)
• To send SMS/text messages for service-related communications when you text us first
• To improve our website and offerings

Third-Party Services

We use the following third-party services that may process your data:

• Netlify — website hosting and form handling
• Telnyx — SMS/text messaging delivery

We do not sell, trade, or rent your personal information to third parties.

SMS/Text Messaging

When you send a text message to our business phone number, you consent to receive SMS/text messages from us in response. By texting the keyword START, you also consent to receive messages.

• We collect your phone number when you initiate a text conversation with us
• Messages are used for service-related communications, appointment scheduling, and responding to your inquiries
• Message frequency varies based on your interaction with us
• You can opt out at any time by replying STOP to any message
• Reply HELP for assistance
• Message and data rates may apply depending on your carrier and plan
• We do not sell, share, or rent your phone number to third parties
• SMS messages are delivered through Telnyx, our messaging service provider

Carriers are not liable for delayed or undelivered messages. By providing your phone number via text, you confirm you are the owner or authorized user of the mobile device associated with that number.

Facebook and Instagram Data

If you interact with us through Facebook or Instagram integrations, we may receive basic profile information (such as your name and profile picture) as permitted by the platform. We use this data solely to provide and improve our services. We do not store Facebook or Instagram passwords.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent for marketing communications at any time

Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of electronic transmission or storage is 100% secure.

Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Us

If you have questions about this privacy policy or wish to exercise your data rights, contact us at:

hello@wellrooted.io